The tweet I chose was one by Khloe Kardashian. Majority of
the youngest Kardashians sisters’ tweets are personal; however, being in the
public eye and her whole career is focused upon publicity and increasing
viewers of the hit reality series ‘Keeping Up With The Kardashians’, it is
inevitable that you will find many tweets using public relations. The specific
tweet I chose to support my argument is as follows, “Thank you cleoaustralia
for putting me on your cover! I’m wearing a @thek_kollection dress and…” This
is a clear example of public relations as Khloe has used her celebrity status
to reference her own label the Kardashian Kollection, as well as referencing
Cleo Australia. Controlling publics, responding to publics and achieving
mutually beneficial relationships among all publics are three major
understandings of what public relation practitioners actually aim to do (Bivins
1993). All three of these understandings are indeed intentional, using Khloe’s
tweet as an example it is evident that she has used her celebrity status to
control publics by referencing her own clothing label and showing a
relationship between the two. With Khloe also referencing Cleo Australia she
has been successful in achieving a mutually beneficial relationship; ultimately,
benefiting her as well as Cleo Australia. To decide whether the tweet is
directed to a public or audience it is important to note that Khloe would
really just be tweeting to her publics that follow her; however, due to the
tags it is evident she would reach an audience rather than just specific target
publics (Lawson 2014).
Bivins, TH 1993, ‘Public Relations, Professionalism, and the
Public Interest’, Journal Of Business
Ethics, vol. 12, no. 2, pp. 117-126.
Lawson, C 2014, Module 4 The public relations campaign:
implementation Part 1, COMM11110 Introduction to Public Relations study guide,
CQUniversity, viewed 6 May 2014, http://moodle.cqu.edu.au/course/view.php?name=COMM11110_2141
Khloe Kardashian, 2:26 PM - 7 Apr 2014, https://twitter.com/khloekardashian/status/453282594546012160
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